Mount marketing majors launch careers ready to lead in today’s dynamic landscape.

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Marketing majors participate in focused learning of concepts, theories and professional practice related to understanding consumer needs, developing compelling strategies, and delivering creative content and experiences.

Students learn how to match a firm’s unique capabilities and with the needs and opportunities of an ever-changing marketplace. The marketing curriculum includes courses in market research, consumer behavior, retailing, digital marketing, international marketing, and managerial marketing. Students have the option to engage a co-op experience or earn service-learning credit by working with community partners.

At the conclusion of the program, students will be able to analyze research data to identify target markets and evaluate the impact of social, environmental, and psychological influences on consumers’ decisions. Students will have demonstrated the ability to evaluate comprehensive marketing plans and to communicate cohesive and compelling multichannel messaging strategies. Students will be prepared to grow brand relationships and maximize lifetime customer value.

Marketing students have the opportunity to enroll in the 4+1 M.B.A. program during their senior year. The 4+1 program gives students the ability to graduate with two degrees in five years: Bachelor of Science in Marketing and a Master of Business Administration.

Marketing at the Mount

  Featured Courses
Consumer Behavior
Marketing Management
Market Research
International Marketing.
  Career Future

Students majoring in marketing can pursue a career in a variety of fields including:

Brand and Product Management
Market Research and Analytics
Sales, Promotion, and Event Planning
Retail Merchandising
Supply Chain Management
Public Relations

  Start Smart

Nearly any college or university can help you plan for your first job after graduation. We prefer the long-term approach. A liberal arts education at Mount St. Joseph University prepares you for a lifetime of career successes.


Our smaller class sizes and supportive environment enable you to thrive as you define your impact on the world. You’ll “learn how to learn” as you build the skillsets of the future: critical thinking, problem solving, creativity, digital literacy, and entrepreneurism.


Schedule a visit today to take a campus tour and get to know what makes us unique!


Visit our Scholarships, Grants, and Loans webpage to calculate your affordability and learn about tuition and financial aid options available to you. 

Hands-On Learning:

Co-op and service learning immerse students in the real world and provide rich opportunities for experiential learning and the application of skills and knowledge learned in the classroom. Students work under the supervision of a faculty member and an agency professional in a variety of non-profit and for-profit organizations and community partners.

Business students are encouraged to take advantage of co-op opportunities and a variety of career services and programs available through the university Career and Experiential Education Center

Open to full-time students, the innovative Talent Opportunity Program (TOP) allows students to build skills in career planning, professionalism and ethical leadership from freshman year to graduation.



Additional Resources

  Faculty and Staff
  Curriculum Guide

Curriculum Guide

Subject to change

  Program Requirements
  Fact Card

Related Documents

2022-2023 Undergraduate Rate Sheet
View a complete listing of tuition, fees, and other costs associated with undergraduate study at the University.