Karen Forgus, Senior Vice President of Business Operations at the Cincinnati Reds gave a presentation in the Mount’s Recital Hall on Tuesday where she discussed her current role at the Reds.
After her dedication to radio sales for 17 years, Karen joined the Cincinnati Reds as their Senior Vice President of Business Operations. Karen is presently involved with ticket sales and corporate sponsorship sales strategy, community relations, diversity initiatives, marketing, communications, broadcasting and in-game entertainment/productions.
Now an eight-year veteran with the company, Karen engaged students by discussing how she worked her way up to her current position, as well as the work involved in her position.
"I was told I received a part-time position in the public relations department, but I soon found out I was in for something bigger,” said Karen.
Karen was immediately offered a full-time position in 2006 as the Senior Vice President of Public Affairs. She was later named Vice President of Communications and Marketing, where she reinvented the internal marketing and public relations departments. This led her to earn her title as the Senior Vice President of Business Operations.
Moreover, Karen aimed to teach students about her time at the Reds and what they strived to achieve as a business. She summarized the Reds’ current strategies to promote their business to the public. According to Karen, the business team came to the conclusion that people want to have fun with their time and the best strategy for advertising the Reds is making the ballpark appear fun.
“Time is valuable. People just want to have fun with their time and pick something that they can enjoy,” said Karen.
As she neared the end of her presentation, Karen offered tips for students who are interested in becoming involved in the business field, asserting that college is the best time to learn it.
“No matter what business job you’re in, you will still have to catch up on new material. I am constantly reading over new business material, and I urge you to take on as many business classes in college as you can where you’re offered an opportunity to learn it,” said Karen.
Karen instituted The Reds Way customer service model used in-park and established the Reds Heads Kids Club, which sold 16,097 memberships in 2013.