Professor Secic’s Consumer Behavior class had a wild time Monday night while getting to tour the original Jungle Jim’s International Market. The market offers its customers a choice of 1,500 types of hot sauces, 15,000 different wine labels, 4,000 different beer labels, and over 50,000 products from over 70 countries. The “foodie paradise” was originally established by its owner, James O. Bonaminio (AKA Jungle Jim), in 1971 as a roadside produce stand. Since then it has grown exponentially into the nearly 300,000 square foot international market we know it as today.
The students had the chance to learn about many of the exotic foods the market has to offer and even taste some of them. They also learned about how the market runs behind the scenes; being owner operated and having extremely knowledgeable managers oversee the market’s wide variety of specialty sections. The tour gave the students the opportunity to see what they’ve learned about consumer behavior and how businesses appeal to their customers and how it applies to a real life business. Professor Secic even got the chance to show his students some of the foods the market had from his home country, Bosnia.